San Diego Sues AppLovin
AppLovin has another controversy to deal with. San Diego County has sued the mobile adtech giant, alleging it…
TikTok Expands Its Ad Network to the U.S.
TikTok is expanding beyond TikTok. Timed to Advertising Week, the company is bringing TikTok Ad Network (TTAN) to…
OpenAI Adds More Measurement Partners for ChatGPT Ads
OpenAI announced today that it is expanding ChatGPT Ads on several fronts, introducing a new visual ad format,…
Apple Is Coming for More Than The Trade Desk?
It’s not just The Trade Desk, apparently. According to a follow-up report from AdExchanger, which initially broke the…
Could Meta’s Muse Remain Ad-Free?
Could Meta’s personal AI agent actually stay ad-free? A viral blog post from MBI Deep Dives makes the…
Instinct Is Putting Ads in Its AI Agent (Kind Of)
We’re calling ads something else now. Instinct, a fast-growing AI agent competing with Meta’s Muse, has introduced what…
The Trade Desk Can’t Currently Serve Ads on Safari
Well, this is awkward. According to a juicy report from AdExchanger, The Trade Desk can’t currently serve ads…
MNTN, AppsFlyer Work to Close the CTV-to-Mobile Gap
TV would like some credit. MNTN has expanded its integration with AppsFlyer to give advertisers a clearer picture…
Scope3 Pivots Yet Again
Scope3, a company started by adtech OG Brian O’Kelley to help reduce carbon emissions in advertising, which then…
IAB Tech Lab’s AAMP 3.0 Fills a Key Gap in Agentic Ad Buying
The IAB Tech Lab is filling in another piece of the infrastructure needed for agentic media buying. The…
Adtech M&A Spree Rolls On With Taboola, Infillion Deals
Adtech M&A is in the air. Two more deals landed Friday. Taboola announced plans to acquire Dianomi, a…
OpenAI Launches Sponsored Agents for ChatGPT Ads
Well, that’s cool. OpenAI has officially introduced what they’re calling Sponsored Agents, a new ChatGPT ad experience that…