Headed into 2026, Streaming Transparency Takes Center Stage
I see… a trend. If you’ve been paying attention this week, streaming transparency is quickly becoming the next…
Android Code Hints ChatGPT Ads May Be Close
ChatGPT is starting to look a lot like Netflix — everyone swears “no ads” until the business model…
Cinema Ad Attribution Comes to TransUnion
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
Ari Paparo Predicts Behavioral Remedies, Not a Breakup
A few days ago, closing arguments officially wrapped in the Google–DOJ adtech antitrust trial, and adtech expert/author Ari…
Is ChatGPT Quietly Building an Ads Business?
Hey, maybe ChatGPT is actually going to have an ads business after all (to Sam Altman’s chagrin!). Today,…
Yahoo ConnectID Expands Across Major CTV Platforms
Yahoo ConnectID is connecting, damnit. This week, the company announced that ConnectID—its alternative identifier—has been adopted across AMC…
Semrush Users Panic-Joke About Adobe’s Cancellation Fees
Everyone is either a comedian or a critic — or both. Adobe’s roughly $2 billion acquisition of Semrush…
Axon Rolls Out Prospecting for DTC Advertisers
Axon—AppLovin’s advertiser platform—has launched Prospecting Campaigns, a new product aimed at helping web and ecommerce brands acquire first-time…
Adobe Snaps Up Semrush in Nearly $2B Deal
AI has made search sexy again after years of it feeling, well, a little boring (apologies to the…
Marc Andreessen Goes Viral Defending Ads
Is the AI industry finally admitting that ads are… actually OK? Is the tide turning? Maybe. Over the…
Is Cluely Flooding TikTok With Undisclosed Ads?
Cluely, the Andreesen Horowitz-backed AI note-taking startup that has been getting both buzz and backlash for its marketing…
IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…